Electric Root Festival Wayfinding System
Identification Sign Drafts
Draft 1
I created three different types of wayfinding signs for the Electric Root Festival. The event organizers had strict brand guidelines that I had to follow, such as color palette, typography, and imagery.
Draft 2
Directional Sign Drafts
Draft 1
Draft 1
Draft 2
Regulatory Sign Drafts
Draft 2
Design Process
Electric Root Festival
The Electric Root Festival is an annual festival in Oxford, OH that celebrates Black joy and radical hospitality. The festival shares the powerful idea that art can unite everyone as a community through its various forms.
I designed a wayfinding system for the festival that was chosen to be put into action. The way-finding system featured indentification activity signs, directional signs, and regulatory signs
Final
Final
Final
Programs Used
The programs that I used to complete the signage were Adobe Illustrator, Adobe Indesign, and Adobe Photoshop.